Pressburst Live success

Thank you to the over 200 people who attended our first Pressburst Live event held on Friday (18th May).

We have had some tremendous feedback and were so pleased the day proved such a success. The conference was opened by Matthew Smith, Editor of Attain, who challenged the audience to look again at the way in which schools communicate with parents, the media and government.

The audience was then given a fascinating insight into the life of a BBC correspondent by Tim Willcox. Tim shared some of his experiences working as a journalist for the BBC News Channel in a number of foreign countries and explained how he communicates a story to viewers.

Julie Robinson, General Secretary of ISC, then introduced Katie Perrior, the former Director of Communications at 10 Downing Street. Katie gave a brilliant presentation in which she explained that, despite the political threats and challenges, schools need to improve the way they communicate their many successes and achievements to parents and the wider community.

After lunch, Vivienne Durham, Chief Executive of GSA, chaired a discussion debate with four leading Heads on the benefits of social media. Vivienne was joined on stage by Shaun Fenton, Headmaster of Reigate Grammar School; Heather Hanbury, Headmistress of Lady Eleanor Holles; Bernard Trafford, Headmaster of The Purcell School; and Sally-Anne Huang, Headmistress of James Allen’s Girls’.

The day closed with a round-table discussion looking at the communications threats to schools. Chaired by the Editor of Attain, Matthew Smith, the session featured expert advice from Alison Kershaw, Education Correspondent, Press Association; Robin Fletcher, Chief Executive, Boarding Schools Association; Sue Bishop, Director of External Relations, HMC; and Peter Tait, education writer and former IAPS Head.

Following the event, schools were invited to stay for informal discussions regarding Pressburst, to ask questions and share feedback with the development team.

Pressburst Live 2019 will be held on Friday 17th May at the Royal Geographical Society, London. More details will be available at https://pressburst.live over the coming months.